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“a brilliant book”
- Donald A. Norman

This textbook - recommended by Book Authority - introduces design students to key principles of three-dimensional form, bridging aesthetics and practical design objectives. It explores how we see and what it is that characterises visually appealing and satisfactory design. Practicing designers would also discover a lot they ought to know and probably don´t.

Book info

What´s in the book:

1) An introduction to why people see the way they do.

2) How to resolve design constraints

3) Understanding curvature in lines and surfaces

4) Craftsmanship problems – the bugbears of joints and junctions

5) Product semantics – what designed things mean to users.

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